#106287 · 02.07.2026

Morgan Stanley and Goldman Sachs Launch Matching Program for Child Savings

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Two Wall Street giants, Morgan Stanley and Goldman Sachs, are rolling out a new benefit program that matches $1,000 in contributions for accounts established for their employees’ children. The initiative aims to promote early financial planning for families, targeting newborns across the United States over the next four years.

The program officially commences on July 4, covering children born in the U.S. between January 1, 2025, and December 31, 2028. Both firms framed the policy as a commitment to long-term wealth building and financial literacy for the next generation.

Morgan Stanley noted that the initiative underscores their belief in the power of early saving. Goldman Sachs CEO David Solomon echoed this sentiment in a public statement, describing the program as a reliable pathway for American families to secure lasting financial stability. By incentivizing these accounts, the banks intend to encourage employees to start their children's investment portfolios as early as possible.