The AI headshot paradox: Why LinkedIn users prefer the fake

The experiment began after Altchek noticed her own AI-edited profile picture felt increasingly alien, with squintier eyes and an airbrushed finish. Using ChatGPT Enterprise and Gemini to recreate her likeness, she found that the AI could generate images nearly indistinguishable from reality to the casual observer. When put to a public vote, respondents struggled to identify the genuine article, with many praising the AI version for its perceived friendliness and professional attire.

LinkedIn maintains that profile photos must reflect a user’s true likeness to preserve trust, noting that non-compliant images may be removed. Yet, the preference for AI-generated portraits suggests a disconnect between platform policy and user perception. Vanessa Errecarte, a personal branding expert at UC Davis, argues that while users claim to value authenticity, their aesthetic preferences often lean toward the curated and polished. She warns that relying on AI risks eroding the very trust essential for professional networking. Career advisor Amy Perrotta echoes this sentiment, suggesting that while subtle AI editing is acceptable, users should avoid creating 'cartoonish' representations that diverge from reality. Ultimately, the test suggests that while AI can manufacture a professional image, it remains a gamble for those looking to build genuine human connections in a competitive job market.