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Simone I. Smith: How Jewelry Design Became My Personal Calling
#174878 · 14.08.2026
Work Life

Simone I. Smith: How Jewelry Design Became My Personal Calling

Thirty-one years into a high-profile marriage to LL Cool J, Simone I. Smith found a distinct identity through her own entrepreneurial venture. By launching a jewelry line focused on iconic hoop earrings, she transitioned from a supporting role to a business leader, drawing on lessons learned from her grandparents in Queens.

The path to founding Simone I. Smith Jewelry began when her husband, Todd Smith, turned down a branding opportunity and redirected the energy toward her. With his encouragement, she leveraged her passion for accessories to build a company that prioritizes confidence for women across all walks of life. Her business philosophy is rooted in the same work ethic she observed in her grandmother, Anne Hayes Pyle, who balanced private nursing and catering with raising her family.

Beyond the boardroom, Smith emphasizes that her success is built on the foundation of the relationships she maintains with her inner circle. Whether navigating the complexities of a long-term marriage or fostering deep bonds with friends like Mary J. Blige, she views her brand as an extension of sisterhood and empowerment. She continues to mentor students at her childhood school in Queens, teaching them that clear communication and a supportive network are the prerequisites for turning any vision into reality.

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