BTC $67 359 -0.21%Gold $2 341 +0.55%USD/RUB 93.42 +0.43%EUR/RUB 101.77 +0.38%Brent $67.24 -0.81%MOEX 2 854 +1.02%BTC $67 359 -0.21%Gold $2 341 +0.55%USD/RUB 93.42 +0.43%EUR/RUB 101.77 +0.38%Brent $67.24 -0.81%MOEX 2 854 +1.02%BTC $67 359 -0.21%Gold $2 341 +0.55%USD/RUB 93.42 +0.43%EUR/RUB 101.77 +0.38%Brent $67.24 -0.81%MOEX 2 854 +1.02%
Work Life
TH
Korp&Co visual
The Hidden Cost of the AI Gold Rush
#177056 · 17.08.2026
Work Life

The Hidden Cost of the AI Gold Rush

After years of championing artificial intelligence, B2B marketer Shalirrah Wisney hit a wall of debilitating burnout. Between managing corporate demands, hosting a podcast, and self-publishing a children's book, the pressure to stay at the forefront of a rapidly shifting industry triggered severe health issues, including weight loss and flared anxiety.

The breaking point arrived in the summer of 2025. What began as a professional commitment to mastering generative tools evolved into an unsustainable lifestyle. Wisney, who once subscribed to nearly every major LLM platform, found herself sacrificing personal health and family time to keep pace with constant technological updates. The exhaustion was compounded by the industry's own volatility—shifting narratives from universal productivity gains to fears of job displacement and corporate cost-cutting measures left many professionals in a state of perpetual whiplash.

Beyond the professional toll, Wisney highlights a disconnect between the polished discourse on platforms like LinkedIn and the raw, often darker reality of public opinion regarding data privacy and deepfakes. This cognitive dissonance, paired with the limitations of AI models that frequently struggle with nuanced representation, forced a reassessment of her digital habits. She has since pared back her subscriptions to a single tool and reclaimed time for her family, moving away from the relentless cycle of AI-driven content creation. While she remains an advocate for the technology's potential to solve global problems, her experience serves as a stark warning: the drive to remain relevant in an AI-dominated landscape often comes at the expense of human well-being.

Comments (0)

Leave a comment

No comments yet. Be the first!