Inside the Multitasking Life of Allure Editor-in-Chief Jessica Cruel

Cruel’s routine is a study in compartmentalization, held together by a strict system of Post-it notes. She limits her daily to-do lists to five items per sticky note, separating professional demands from the logistics of her side ventures. This organizational discipline is essential given her schedule, which includes editing her upcoming book, "Single Happy Female," and maintaining three rental properties across New Jersey and Georgia.

Her professional life at Allure involves a constant stream of high-stakes choices. From testing beauty products—such as SK-II Facial Treatment Essence—to managing senior staff, she maintains a composed exterior even during stressful periods. She notes that her team once grew concerned simply because they saw her holding her head in her hands, a reminder that her demeanor sets the tone for the entire newsroom. By 5:30 p.m., she typically transitions to her commute, often squeezing in teaching responsibilities at NYU, where she leads a master’s course on managing digital brands. Despite the high-pressure environment, she prioritizes a consistent, protein-heavy diet and dedicated downtime, often spending her weekends resting in bed to recharge from the week’s intensity.