After a decade at Condé Nast and a tenure as fashion director at Barneys, Larroudé shifted her focus to the company she launched with her husband, Ricardo, from their dining room six years ago. The brand has since scaled to 700 employees with a dedicated factory in Brazil, yet the founder’s personal style remains anchored in a practical, high-low mix. She eschews the pressure to follow seasonal trends, preferring to hunt for vintage treasures on platforms like The RealReal. Her closet is a deliberate rejection of the 'all-black' professional uniform, favoring printed skirts, colorful Chanel blazers, and statement jewelry.
Her approach to dressing serves as a philosophy for her business: fashion is meant for the everyday, not just for special occasions. Whether she is pairing a $520 Courrèges miniskirt with a secondhand jacket or wearing a $375 Ciao Lucia sundress to the office, the goal is to remain functional while maintaining a distinct visual identity. By refusing to save her most cherished pieces for rare events, Larroudé encourages a more active relationship with one's wardrobe, arguing that the joy of wearing a garment should outweigh the fear of wear and tear.
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