Beliauskaya, a 37-year-old product director at the AI narrative gaming firm Wolf Games, initially viewed the project as a personal escape rather than a business. Frustrated by the constant 'what is your goal' questioning at traditional mixers, she began organizing weekend hikes and backpacking trips for fellow founders. The lack of formal pitching created a space where genuine professional bonds formed over eight-hour treks or shared motorcycle lessons, rather than standard networking sessions.
The community now counts over 600 founders, primarily from the Bay Area's AI sector, with eligibility restricted to those at the seed, Series A, or Series B stages. Monetization arrived this summer after consistent member encouragement. The current model includes a $99 monthly general membership and a $3,000 annual core tier, supplemented by brand partnerships with sponsors like Red Bull. While the side hustle demands roughly four hours of daily organization plus full Saturdays on the trail, Beliauskaya maintains that the venture remains a source of joy rather than a replacement for her career in product management.
Comments (0)
No comments yet. Be the first!