From Living Room Prototype to Corporate Staple

When Jane Helman spilled coffee on her lap during a freezing Canadian winter in 2021, she didn't just reach for a towel; she reached for a 12-year-old sewing machine. That impromptu project to stay warm during Zoom calls has since evolved into Warmür, a brand currently scaling toward $1 million in annual revenue.

Helman, a health science graduate with no formal fashion design training, initially stitched her first prototype on a living room coffee table using fleece and sheer determination. What began as a personal solution for remote work comfort quickly transformed into a viable business after a friend’s brother expressed interest in buying ten units for his insurance firm. This early validation revealed a niche in the corporate gifting market, prompting Helman to refine her design through direct customer feedback.

After a stint at Shopify provided a crash course in ecommerce, Helman transitioned to full-time entrepreneurship in 2023. The brand’s growth has been marked by significant milestones, including a viral TikTok moment that caught the attention of Uncommon Goods and a recent inclusion in Oscar nominee gift bags. Despite facing logistical hurdles, such as a stressful customs delay during her first major international import, Helman has maintained a trajectory of steady expansion. With $200,000 in sales achieved in the latter half of 2025 and a focus on the Australian market, Warmür is now positioned to hit the $1 million mark by the end of 2026.