DeJoria’s daily routine defies the typical high-speed habits of modern tech moguls. His mornings center on hydration, five minutes of quiet reflection, and a strict regimen of 30 push-ups. He avoids digital clutter entirely, opting to delegate computer tasks to his assistant. Instead of checking a screen, he focuses on "present time," a meditative practice aimed at maintaining gratitude and non-judgmental observation.
His approach to nutrition is equally deliberate, centered on the blood-type diet. As someone with Type O blood, he incorporates organic meat into his meals, though he maintains a philosophy of moderation, preferring to leave the table slightly hungry. His professional life remains active as he advises startups like Vendidit and GlobalSKU, focusing on reverse logistics and online resale, while dedicating significant time to his entrepreneur center for the homeless in Austin.
Evenings are reserved for family, international business calls, and spiritual reading. He concludes each day with a ritual of gratitude, refusing to entertain regrets about his past. For DeJoria, the trajectory from sleeping in a car in 1980 to billionaire status is not just a financial success story, but a path of learning, where every challenge serves as a lesson in his broader pursuit of peace and happiness.
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