Pierre-Claude BLAISE

Pierre Claude is an experienced intrapreneur and business architect with a 20-year track record in large companies and start-ups. He has 10 years of experience at the C-level, leading and promoting the transformation of organizations to succeed and grow in the digital environment.

Currently, Pierre is the Chief Executive Officer of the Asociación Mexicana de Venta Online (AMVO), a leading ecommerce trade association in Mexico, where he is responsible to lead the development of e-commerce by sharing the best practices for the member companies in Mexico and the world.

AMVOis a non-profit organisation, established in 2014 with a mission to promote ecommerce in Mexico. The organisation hosted The Mexico Digital Trade Dialogue in 2021, supported byeTrade Allianceto catalyse discussions and support for the growth of Mexico's ecommerce sector and the work of the Mexican government in promoting the digital economy and MSMEs, with a particular focus on women-led businesses in ecommerce.

He has also held various executive level positions, including the President of La French Tech Mexico, Digital Consulting Partner at ActivaMente Group, and Marketing Director for Nestle Waters Latin America. He has an extensive international experience with a local scope in Japan, Germany, France, and Mexico and has led cross-functional teams of over 30 people and direct teams of up to 20 people.

Pierre did a Leadership Programme from London Business School, Digital Marketing from Tecnológico de Monterrey, and General Marketing from ESSEC Business School.