Fariel Salahuddin
Fariel Salahuddin is an entrepreneur and social innovator, known for her work asthe founder and CEO of UpTrade (Goats for Water). With a strong commitment to empowering smallholder livestock farmers worldwide, she has pioneered a unique approach that allows farmers to use their livestock as currency to access affordable solar water pumps and solar home lighting systems. Through her social enterprise, Goats for Water, Fariel is transforming the lives of farmers and addressing the critical issue of access to clean water and sustainable energy.
Fariel's groundbreaking work has garnered international recognition and acclaim. She has been featured as part of the BBC's 'People Changing the World' program, where her innovative approach to solving water and energy challenges has been highlighted.Her entrepreneurial journey and achievements have also been recognized by Inc. Magazine. Furthermore, Fariel's remarkable contributions to social entrepreneurship earned her the distinction of beinga finalist for the Cartier Women's Initiative in 2019, a prestigious global award that recognizes and supports women entrepreneurs driving positive change.
Before founding Goats for Water, Fariel Salahuddin had an extensive background in the energy sector.She worked with renowned institutionssuch as theWorld Bankand ADB (Asian Development Bank) in Pakistan, Indonesia, and Nepal as an energy specialist. In these roles, Fariel provided valuable insights and advice to governments on energy policies, contributing to sustainable development and the enhancement of energy access for underserved populations.
Beyond her entrepreneurial endeavours, Fariel isa passionate speaker on social entrepreneurship and personal growth. She actively advocates for bringing positive change to underserved communities through entrepreneurial initiatives. Her work serves as an inspiration to others who aspire to make a meaningful impact on society.
Fariel Salahuddin's vision and dedication tosocial innovationhave positioned her as a prominent figure in the field of social entrepreneurship. Through her leadership and the success of Goats for Water, she is transforming the lives of smallholder farmers, improving access to clean water and sustainable energy, and creating a positive ripple effect in communities worldwide.

