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Shai Aharony

Shai Aharony is the Founder and Managing Director ofReboot Online, a digital marketing company specialising in SEO and web marketing. With over a decade of experience in the industry, Shai has established himself as an expert in SEO, focusing on data-driven approaches to improve website visibility and disproving common SEO myths. Under his leadership, Reboot Online has become known for its innovative strategies and successful digital marketing campaigns.

Before founding Reboot Online, Shai worked as an Online Marketing Consultant for Flight Centre Travel Group from April 2012 to October 2012. In this role, he helped reduce the company's reliance on paid search and implemented organic SEO strategies. Prior to that, Shai held senior positions as an Oracle Developer and Consultant at several companies, including Time Inc. and CACI International Inc., where he gained expertise in the technical aspects ofweb development.

Shai's educational background includes a degree in Aeronautical Engineering from the University of the West of England. His career in digital marketing began after he combined his technical knowledge with his passion for online marketing.

Shai has been featured in various publications. He has contributed to MOZ on topics such as the impact of CSS and JavaScript on SEO and the importance of disconnecting from work emails after hours, advocating for work-life balance. His work has also been featured in iNews, where he discussed the effects of banning out-of-hours work emails. Shai has contributed to CNBC, discussing the broader implications of the work-life balance in the modern workplace. Additionally, his research on SEO experiments has demonstrated the positive effects of outgoing links, which he published in The Guardian and Evening Standard Online Business News, challenging industry norms.

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