Vivian Tu is the founder and CEO of Your Rich BFF, a financial education platform. A former J.P. Morgan equities trader and BuzzFeed sales partner, she is a New York Times bestselling author and host of the Networth & Chill podcast. She serves as SoFi's Chief of Financial Empowerment.

Details

Nationality: American
Residence: New York City
Occupation: Entrepreneur, author, and financial educator
Known For: Financial literacy education, the Your Rich BFF platform, and her books Rich AF and Well Endowed.
Accolades: Vivian Tu has been recognized on the Forbes 30 Under 30 (Social Media, 2023) and TIME100 Creators (2025) lists. She was named Digital Influencer of the Year at the 2024 Unforgettable Gala and won the Best Personal Finance Influencer award from Bankrate in 2024. Her books, Rich AF and Well Endowed, are New York Times bestsellers.
Education: University of Chicago (B.A. in Environmental Studies and Public Policy with an emphasis in Finance)
Website: https://yourrichbff.com/

Vivian Tu (YourRichBFF)

Vivian Tu is the founder and CEO of Your Rich BFF, a multi-media company dedicated to financial education and equity. A former equities trader at J.P. Morgan, she transitioned into digital media sales at BuzzFeed before launching her personal finance platform in 2021. [1][2][6] Tu is a double New York Times bestselling author, known for her debut book Rich AF and her 2026 follow-up, Well Endowed. [7] She hosts the personal finance podcast Networth and Chill and serves as the first Chief of Financial Empowerment at SoFi, where she leads initiatives such as the Generational Wealth Fund. Her influence extends to television as an executive producer for a scripted series adaptation of her work at Amazon Studios. [8] Recognized on the TIME100 Creators and Forbes 30 Under 30 lists, Tu leverages her Wall Street background to provide accessible financial guidance to a global audience of over 10 million followers.

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