Tori Dunlap
Tori Dunlap is the founder and CEO of Her First $100K, a financial education platform dedicated to closing the gender wealth gap. She is a personal finance expert, entrepreneur, and author based in Seattle. [4] Dunlap gained national attention after saving $100,000 by the age of 25, a milestone that served as the foundation for her business. Her work focuses on providing women with actionable resources for budgeting, investing, and salary negotiation. [5] She is the author of the New York Times bestselling book Financial Feminist and hosts the top-ranked business podcast of the same name. As of 2026, her platform has reached over five million women globally. [6] Dunlap also co-created Treasury, an investing education community and platform. Her influence has been recognized by Forbes 30 Under 30 and Adweek, which named her Finance Creator of the Year. She frequently appears as a financial expert on major media outlets including Good Morning America and the Today Show.


