Katelyn Bourgoin

Katelyn Bourgoin is the CEO and lead trainer of Customer Camp. She is a growth strategist widely recognized as "The Customer Whisperer" for her expertise in buyer psychology. Bourgoin specializes in helping businesses identify the specific trigger events that drive customer purchasing decisions. She is the creator of the Why We Buy newsletter. [1][2][3][4] This publication reaches over 63,000 subscribers and demystifies consumer behavior through science-backed insights. [5][6] As a four-time founder, she has built multiple ventures and worked with major brands including Target and Holiday Inn. Forbes has named her an influential entrepreneur. [7][8] She was also recognized as one of the Top 20 Wonder Women of SaaS Marketing and Growth. Bourgoin co-created the Un-ignorable program and currently leads a personal branding studio. Her work focuses on bridging the gap between product development and customer needs to drive scalable growth. She maintains a significant digital presence with over 220,000 followers across professional social platforms. [3]