Joanna Wiebe

Joanna Wiebe is the founder and CEO of Copyhackers and is widely recognized as the pioneer of conversion copywriting. She established the field by applying data-driven strategies and psychological principles to marketing text. Her professional journey began at major institutions like Intuit before she launched her own platform in 2011 following a viral success on Hacker News. [2] Today she leads Copy School and has trained over 70,000 businesses in crafting high-performing messaging. Her client portfolio includes global brands such as AWS, Canva, and BT. Wiebe is a frequent speaker at international conferences like Business of Software and MozCon. She is the author of the forthcoming book The Copyselling System which is scheduled for release in July 2026. [3] Based in Kelowna, British Columbia, she remains a central figure in digital marketing through her mentorship programs and the development of AI-driven copywriting tools. Her work continues to define industry standards for persuasive and customer-centric communication. [3]