Cody Plofker

Cody Plofker is the Chief Executive Officer of Jones Road Beauty, a clean beauty brand founded by makeup artist Bobbi Brown. [2][3] He was appointed to the role in December 2024 after previously serving as the company's Chief Marketing Officer and Director of E-Commerce. [3] Under his leadership, the brand has experienced significant growth, with industry sources estimating its 2024 revenue surpassed $160 million. [1][2][3] Plofker is recognized for a data-driven approach to brand building that emphasizes performance marketing and creative strategy. [3] Beyond his executive duties, he is a prominent voice in the direct-to-consumer (DTC) sector. [3] He co-hosts the Marketing Operators Podcast and authors the Weekly Growth Learnings Newsletter. [3] Plofker also serves as an advisor to several high-growth brands and software companies, including Northbeam and Octane AI. [3] His insights on digital marketing have been featured in publications such as the Wall Street Journal and Vogue Business. [3] He holds a degree in exercise science from Montclair State University. [3]