Derek Halpern

Derek Halpern is an American entrepreneur and marketing authority known for integrating consumer psychology with business strategy. He founded Social Triggers in 2011 to teach data-driven marketing techniques based on psychological principles and neuroscience. [2] His work has been featured in major publications including Forbes, Entrepreneur, Inc., and Fast Company. [3] Halpern later co-founded Truvani, a health and wellness brand focused on clean ingredients and transparency. Under his leadership, Truvani expanded its retail presence to more than 4,000 stores including Whole Foods and Vitamin Shoppe. He previously managed marketing for the Thesis Theme Framework and built several successful digital properties. Halpern is recognized for a straightforward approach to sales and lead generation. [4] He has reached millions of entrepreneurs through his business podcast and Social Triggers TV. His career reflects a transition from digital education to scaling physical product brands with significant market reach. [3]