Sigrun Gudjonsdottir is an Icelandic business coach, entrepreneur, and author recognized as a leading mentor for female online entrepreneurs in Europe. As the founder of Sigrun GmbH and creator of the SOMBA methodology, she specializes in helping women scale digital ventures to seven figures through AI-first business models.

Details

Nationality: Icelander
Residence: Zurich, Switzerland and Reykjavik, Iceland
Occupation: Business Coach and Entrepreneur
Known For: Leading mentor for female online entrepreneurs in Europe and creator of the SOMBA (Sigrun's Online MBA) methodology.
Accolades: Recipient of five German Stevie Awards in 2021, including Entrepreneur of the Year, Hero of the Year, and Solo Entrepreneur of the Year. Inducted into the EY Entrepreneur of the Year Hall of Fame in Switzerland in 2022 and selected for the EY Entrepreneurial Winning Women EMEIA Class of 2024. She is also a TEDx speaker and bestselling author of Kickstart Your Online Business.
Education: Holds four master's degrees, including an Executive MBA from London Business School and degrees in architecture and software engineering.
Website: https://www.sigrun.com/

Sigrun Gudjonsdottir

Sigrun Gudjonsdottir is an Icelandic business coach, entrepreneur, and bestselling author recognized as a leading mentor for online business owners in Europe. [4][5][16] She is the founder and CEO of SIGRUN, an international education company dedicated to accelerating gender equality through female entrepreneurship. [2] Her professional background includes a decade of corporate leadership as a CEO and turnaround expert. [6] She holds four master's degrees, including an Executive MBA from London Business School and degrees in architecture and software engineering. In 2024, she transitioned her multimillion-euro business to an AI-first model to help clients build leaner and more scalable digital ventures. Her signature methodology, SOMBA, has supported over 10,000 women in launching and growing their businesses. She is a five-time Stevie Award winner and a member of the EY Entrepreneur of the Year Hall of Fame in Switzerland. [16] Sigrun is also a TEDx speaker and the host of the top-rated podcast, The Sigrun Show. [2]

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