Amanda Natividad is the Chief Evangelist at SparkToro and founder of Zero Click Marketing. A former journalist and Le Cordon Bleu-trained chef, she is widely recognized for coining the concept of zero-click content and leading audience research initiatives for major brands.

Details

Nationality: American
Residence: Los Angeles, California
Occupation: Marketing Executive
Known For: Coining the concept of zero-click content, audience research, and her marketing newsletter, The Menu.
Accolades: Named a LinkedIn Top Voice in content marketing in 2026. Her newsletter, The Menu, was recognized by Forbes as one of the Top Marketing Newsletters You Need To Subscribe To in 2022. She is also a top-rated instructor on the Maven platform for her Content Marketing 201 course.
Education: Bachelor of Arts in Communication Studies from UCLA and a professional culinary degree from Le Cordon Bleu College of Culinary Arts.
Website: https://amandanat.com/

Amanda Natividad

Amanda Natividad is the Chief Evangelist at SparkToro and the founder of Zero Click Marketing, a consultancy and podcast. [1][2] She is widely recognized for coining the concept of zero-click content, a strategy that prioritizes delivering full value within social platforms to build brand affinity. Her professional background spans over 14 years across journalism, the culinary arts, and corporate marketing. [1][3] She previously served as the Head of Marketing for Growth Machine and helped establish the B2B marketing team at Fitbit. [1][2][4][5] Natividad also led marketing initiatives for NatureBox and Liftopia. [6] In 2026, LinkedIn named her a Top Voice in content marketing. [1][3] Beyond her executive roles, she is the creator of the top-rated Content Marketing 201 course on Maven. [1][3][6] She frequently shares industry insights through her newsletter, The Menu, and has guest-lectured at institutions including Columbia Business School, Stanford University, and Cornell University. Her work focuses on audience research and data-driven storytelling to help brands navigate evolving digital landscapes. [1][7][8]

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