Purnell’s journey began in July 2024 when he discovered vintage wholesale. Using his savings from a part-time sports center job, he purchased 50 kilos of Ralph Lauren trousers. By photographing, marketing, and selling these items on platforms like Depop and Vinted, he established a high-velocity inventory model. Within months, he scaled operations by hiring local help for labor-intensive tasks like ironing and photography, allowing him to shift his focus toward sourcing and social media growth.
His strategy relies on a diversified digital presence. He utilizes Vinted for rapid inventory turnover, eBay for reaching a more affluent demographic, and Depop for brand-focused engagement. Efficiency is maintained through AI-powered tools like Aistetic for listing automation and ChatGPT for data management. This technical edge helped him weather market fluctuations, with monthly sales reaching as high as $27,418 in December 2025. Purnell now sources stock directly from suppliers in Karachi, Pakistan, and has deferred his university plans to focus on scaling the business, prioritizing personal autonomy over a traditional degree.
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