Nigel Vaz

Nigel Vazserves as the CEO of Publicis Sapient, a digital business transformation company committed to assisting businesses in navigating and thriving in an increasingly digital world. Nigel's expertise spans strategy, product, experience, engineering, and data, enabling Publicis Sapient to guide businesses in sustaining relevance, adapting to change, and capturing value through digital innovation.

As a prominent figure in both broadcast and print media, Nigel isa regular commentator on esteemed platformssuch as the BBC, Bloomberg, CNBC, CNN, the Financial Times, and the Wall Street Journal. He is also a prolific author, contributing numerous articles on topics ranging from business transformation and technology to brand experience and culture.

Nigel is the author of the best-sellingbusiness book titled "Digital Business Transformation: How Established Companies Sustain Competitive Advantage From Now To Next," published by Wiley. This book, reflecting his wealth of experience, provides insights into the strategies that established companies can employ to maintain a competitive edge in the dynamic digital landscape.