Stu McLaren is a Canadian entrepreneur and membership business strategist known for his expertise in recurring revenue models. He is the co-founder of Membership.io and creator of The Membership Experience, a signature training program that has guided thousands of creators and business owners in launching and scaling subscription-based communities.

Details

Nationality: Canadian
Residence: Ontario, Canada
Occupation: Entrepreneur and Membership Strategist
Known For: Membership site strategy, The Membership Experience (formerly TRIBE), and co-founding WishList Member.
Accolades: Author of the Wall Street Journal and Publishers Weekly bestseller Predictable Profits. He is a member of the Forbes Business Council and co-founder of the non-profit Village Impact, which has constructed 16 schools in rural Kenya as of 2026. In 2023, he was recognized for his philanthropic work alongside Kenyan President William Ruto at the opening of the Ngeya Girls High School.
Education: Graduated from Wilfrid Laurier University in 2002 with a degree in business.
Website: https://stu.me/

Stu McLaren

Stu McLaren is a prominent membership business strategist, author, and entrepreneur recognized for his expertise in recurring revenue models. [1][5] He is the co-founder of Membership.io and the creator of The Membership Experience, a signature training program formerly known as TRIBE. [1] McLaren previously co-founded WishList Member, a leading membership platform for WordPress, which he exited in 2014 after it reached over 70,000 online communities. [1] His professional influence extends to high-level consulting, where he notably partnered with author Michael Hyatt to scale his business into a multi-seven-figure enterprise. [1] In 2025, he published Predictable Profits, a guide for entrepreneurs seeking to build stable and scalable income streams. [6][7][8] Beyond his commercial ventures, McLaren is a dedicated philanthropist who co-founded Village Impact. This non-profit organization has built numerous schools in Kenya to provide quality education to underserved children. [9] He frequently advocates for the philosophy that increased financial success enables greater social impact.

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